The battle for the big shopping malls in Cebu intensifies as the tourism boom and rising consumerism fuels competition between SM, Ayala, and Robinsons. With the news of SM Seaside City posing to become the island's largest supermall and Ayala Center Cebu building up its expansion, Robinsons is not only contented with its Cybergate mall in Fuente but also interested in going toe-to-toe against its competitors.

Robinsons Fuente remained their only foothold in Cebu for quite a while but John Gokongwei's mainstay mall has become too obsolete to compete with the newest malls like SM Consolacion and SM City Cebu. And if that's not enough, there are said to be plans for a Robinsons mall in the northern city of Bogo too!

The seven story commercial building will rise on a 4.6 hectare lot along General Maxilom Avenue, Cebu City and will have a gross floor area of about 156,000 square meters.

Robinsons Galleria Cebu’s anchor tenants will include Robinsons Department Store, Robinsons Supermarket, True Value, Robinsons Appliances, Saizen, and Toys R’ Us. It will also have six cinemas, including two 3D theaters, with a total seating capacity of 1,800. The mall will have about 300 tenants offering a mix of international brands and popular local brands. Tenants will also include homegrown Cebuano retail shops, restaurants, amusement centers and new entertainment attractions.

Robinsons Galleria Cebu is seen to attract shoppers and tourists from nearby   government   offices,   consulates, churches, hotels, shipping terminals, schools including the University of San Carlos and University of Visayas, and popular tourist destinations such as Magellan’ Cross and three museums.

The mall is slated for completion and opening in 2014.

How will it fare against SM Seaside City, a much-larger Ayala Center Cebu, a theme-park paradise of Il Corso, and Megaworld's pet project Mactan Newtown remains to be seen. One thing is for sure, there will be a lot of fun in Cebu City soon!

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{picture#} JP Canonigo is a historian, professional blogger and copywriter, online content specialist, copywriter, video game junkie, sports fanatic and jack-of-all trades. {facebook#} {twitter#} {google#}
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