Content is the king! I always take that writer's mantra seriously because I do believe that everything that we see on the Internet are the product of a writer's imagination hard at work. In recent years, the world wide web is the newest business battleground wherein websites upon websites battle for the hearts and minds of more than 7 billion people in the face of the Earth. Website owners pay a lot of money just to get their online presence up and running and even more money just to keep it optimized and up-to-date.

It is quite expensive to keep up with the competition that is why some have resorted on hiring online copywriters, SEO bloggers, and online content specialists to do the work for them. The reason behind this strategy - to lower the cost of operating a website. Unfortunately, SEO specialists are being paid more than a copywriter. Although the former are the ones who make sure that the website lands on the first page in any Google search made, they don't know that it takes a lot of brain power, creative writing, and serious research just to craft a good 500-word article riddled with the right keywords.

Turnover of work is demanding and quantity is emphasized over quality. It is unreasonable! Foreign employers tend to hire freelancers instead of someone who wants to work full-time and in-house. Again we go back to money matters. Let me ask you, are you going for lousy and shoddy workmanship from some freelance professionals? Yes not all freelancers are that bad but a full-time one can work wonders too! Surely, there is a big different in the article of a particular product or business made by someone working at home and someone who has first-hand experience with the subject he's writing about.

This is not a heavyweight title fight between Muhammad Ali and Joe Frazier nor a neighborly squabble between Homer Simpson and Ned Flanders, copywriters and SEO specialists are of different breed but they do need to work together to make things right. I was inspired by this statement made by my colleague on Facebook (his name has been blurred to protect his identity) about content writers being under appreciated. He has a valid point and I know it is time to rethink the notion that we writers only write, we also think and work hard! Some writers get fired for "browsing non-related work" when they are just looking for information or seeking inspiration on what topic to write about.

At the end of the day, a lot of articles need to be written in order to help make an SEO campaign a successful one. It takes a lot of time, hardwork, and dedication to accomplish it. A writer is not a machine who can write faster than a photocopying machine. There are times when you hit rock bottom and there are times, a gold rush of information.

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  1. Copywriting is the act of writing text for the use of advertising a product, business, person, opinion or idea. Thanks! Look for additional posts on this topic soon.



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{picture#} JP Canonigo is a historian, professional blogger and copywriter, online content specialist, copywriter, video game junkie, sports fanatic and jack-of-all trades. {facebook#} {twitter#} {google#}
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