'Pa Shout-out Po': Understanding this Online Obsession

Have you ever wondered why Filipinos are so obsessed with "shout-outs" on live streams?


In the age of social media, Filipinos have taken the concept of "shout-outs" to a whole new level. It's not uncommon to see individuals, often referred to as "shout-out hosts," giving shout-outs to people on social media livestreams. But what is the reason behind this peculiar fascination with getting shout-outs? In this article, we will delve into the cultural roots, the evolution of shout-outs, and the possible future of this phenomenon.

The Origins

The term "shout-out" is now a household word in the Philippines, thanks to the explosion of social media and live streaming platforms. A shout-out typically involves someone, often the host or broadcaster, giving a public acknowledgment to an individual by mentioning their name or a short message during a live stream or broadcast. This practice has become increasingly popular on platforms like Facebook and YouTube and even extends to bootleg NBA game broadcasts. Before we explore the cultural roots of this fascination, let's first define the term and look at its etymology.

Etymology

The term "shout-out" or "shoutout" is a blend of "shout" and "out." It essentially means calling out or acknowledging someone in a public manner. The origin of this term is firmly rooted in the rise of social media and online content creation.

According to the Merriam-Webster dictionary, it is a public expression of greeting, praise, or acknowledgement directed toward a person or group often as part of a performance, recording, or broadcast. It can be used both as a noun and a verb.


Interestingly, it can be traced back as early as 1862 in the southern United States where African-American congregations sang gospel songs, which they referred to as shouts. These churches were themselves known as shouters. There are nine synonyms, antonyms, idiomatic expressions, and related words for shout-out: vociferate, call, yell, holler, hollo, shout, cry, scream, and squall. However, only shout-out became the catch-all phrase for someone who wanted their names to be heard by everyone.

In the modern age, it was African-American performers in the hip-hop and R&B genres during the late 1980s and 1990s popularized the phrase. In 1983, DJ Ralph McDaniels had a show on WLIW in NYC called "Video Music Box". It was the original hip-hop music video program and he would use the term as a sort of catchphrase for people to say hello over the airwaves to their friends and family. He called it a "shout-out."

It is said to have been used even earlier than that of Video Music Box. There was another pioneering hip-hop radio DJ named Red Alert who hosted his own show on 98.7 Kiss FM. During his show, he would take calls and instruct the caller to "Shout 'em out," which means greetings and salutations to a person or location, e.g. your significant other, family, your neighborhood, etc. It was later picked up by McDaniels later on.

Cultural Roots

To understand why Filipinos are so obsessed with getting shout-outs, we must delve into the cultural roots of this phenomenon. Filipinos have a strong sense of community and connection, and shout-outs provide a way for individuals to feel recognized and connected to a broader audience. Even before the Internet, Filipinos had a penchant for being acknowledged publicly.

Bayanihan Spirit: The "bayanihan" spirit is a fundamental aspect of Filipino culture. It refers to the communal unity and cooperation within communities to achieve a common goal. Filipinos have a long history of helping one another and coming together, especially in times of need. Shout-outs reflect this spirit by acknowledging and celebrating individuals within the community, fostering a sense of togetherness and shared identity.

Strong Sense of Family: Family holds a central place in Filipino culture. It's not just limited to immediate family but extends to extended family and even close friends. Shout-outs are a way to connect with and recognize family members, friends, and loved ones, whether they are near or far. This strong familial connection is deeply rooted in Filipino culture and values.

Oral Tradition: Filipino culture has a rich history of oral tradition, storytelling, and oral literature. Shout-outs can be seen as an extension of this tradition. In the past, stories, knowledge, and information were passed down through generations via spoken word. Shout-outs serve as a contemporary means of verbal communication and acknowledgment.

Hospitality and Warmth: Filipinos are known for their warmth and hospitality. They often go out of their way to make guests feel welcome and appreciated. Shout-outs are a digital form of this hospitality, where individuals make others feel valued and recognized. It's a way to express gratitude and show appreciation, reflecting the cultural norms of the Philippines.

Influence of Radio Broadcasting: Shout-outs have historical roots in the realm of radio broadcasting. Before the internet and social media, radio was a primary source of entertainment and information in the Philippines. Late-night radio shows and music programs would often include shout-outs where people could request songs and have their names mentioned on the air. This practice created a sense of community and shared experiences among listeners.

Religious and Festive Traditions: Many Filipino festivals and religious events involve public acknowledgments and celebrations. Whether it's a religious fiesta, a town festival, or a family celebration, shout-outs are commonly used to express gratitude and recognition. The religious and festive traditions of the Philippines have had a significant influence on the practice of shout-outs.

Sense of Belonging: Filipinos have a deep desire for belonging and being part of a larger community. Shout-outs fulfill this need by providing a sense of inclusion and connectedness. In a diverse and culturally rich country like the Philippines, shout-outs create a shared space for people from different backgrounds to come together.

The Golden Age of Radio

Before the Internet, Filipinos had other avenues for getting their names mentioned in public spaces. They often made song requests on radio stations, which would be accompanied by a shout-out to the person making the request. This practice was particularly popular during late-night radio shows and helped create a sense of camaraderie among listeners.

Additionally, talk radio programs that offered relationship advice, life coaching, and public discussions allowed individuals to call in and have their voices heard on the airwaves. Getting their names mentioned on these programs not only validated their existence but also served as a means of showing off to friends and family that they had made it to the radio waves.

Just as the term became quite common in the United States, Filipinos were introduced to the phenomenon later on as we got exposed to more American pop culture on the radio with the next generation of radio DJs picking up the catchphrase and using it to great effect. Unlike television, listeners have direct communication with the DJ via telephone so that they can request specific songs, send out greetings, and even talk live on the airwaves.

The DJs played a crucial role in establishing a personal connection with their listeners. They would mention the names of those who sent in song requests and shout-outs, creating a sense of intimacy and community. This connection made listeners feel valued and acknowledged. In an age before social media, shout-outs on the radio became a form of social engagement. Listeners would eagerly wait for their shout-outs to be read on the airwaves, and it was a source of excitement and enjoyment. It allowed people to communicate with a wide audience without the need for face-to-face interactions.

The shout-out culture on the radio also had cultural significance. It aligned with the Filipino tradition of expressing gratitude and acknowledgment publicly, which is deeply ingrained in Filipino customs and values. Shout-outs served as a way to publicly recognize the importance of friends, family, and loved ones. The practice of shout-outs contributed to community building within the listening audience. It created a sense of belonging and camaraderie, as people could share their experiences and connect with others who were going through similar situations.

The Rise of Social Media

The advent of social media and live streaming has transformed the "shout-out culture." Today, many Filipinos eagerly tune in to live streams and pay shout-out hosts to get their names mentioned in front of a live audience. This has become a form of digital social validation and a way to connect with a wider community.

Even more intriguingly, some streamers have found innovative ways to monetize this practice. Bootleg NBA game broadcasters on Facebook, for instance, have leveraged shout-outs to generate income. Viewers who send virtual gifts or tips often receive a shout-out in return, creating a symbiotic relationship between content creators and their audience.

Some of these live streams promote online gambling sites

Since not everyone has access to live NBA games on TV and mobile, many have chosen to watch it on bootleg sites and live streams on Facebook. It's interesting to see why some people would choose the latter even if it's covered with unnecessary text overlays like the "donation counter" and the name of the top donor. Well, the thing is...the live stream is not hidden under a paywall like that of the NBA app and other local streaming sites. Oddly, some people offer bigger donations to bootleg sites and even legit businesses advertise it there. The truth is, that big NBA games involving the most popular teams drive in a lot of people so more "paid shout-outs" are going to happen.

The live stream experience can be divisive - some people like it while others hate it. If you want to watch the game properly without all the distractions then it's not for you. Others love the social component of watching it since you can taunt and talk smack to other teams' fans. On the other hand, you get to hear your name or message broadcast live for all viewers to see.

It also coincided with the rise of social media influencers and content creators wherein they use "shout-outs" to gratify their followers and make as much money as possible effortlessly. Moreover, many of them have even abused the use of "shout-outs" as a currency to get as many free goods and services as possible.

Foreign YouTubers and Internet celebrities have also capitalized on the "shout-out" culture as a way to bait Filipinos to watch their streams, follow their social media accounts, and stay loyal. Filipino baiting is a way to get more engagement.

The Future

As technology continues to advance, the "shout-out" culture in the Philippines is likely to evolve further. With the rise of virtual reality, augmented reality, and other immersive technologies, the way Filipinos seek and experience shout-outs may change. These changes will likely be driven by the desire for even more personalized and engaging interactions on digital platforms.

The obsession with getting shout-outs among Filipinos is a fascinating cultural phenomenon deeply rooted in a strong sense of community and connection. From radio shout-outs to the digital age of social media, the desire to be recognized and acknowledged in public spaces remains a constant. As technology continues to evolve, the way shout-outs are sought and delivered will undoubtedly change, but the core human desire for connection and recognition will remain a driving force behind this unique Filipino practice.

Shout-out to the Filipinos for their unwavering sense of community and their creative ways of connecting in the digital world.


References:
"Giving a shoutout to shout (and homie)," by Warren Clemens. The Globe and Mail.
Shout-out Definition. Merriam-Webster Dictionary.
Shout-out. Wiktionary.
"The origin of ‘shout-out’," by Faye Valencia. NewsBytes.PH.


COMMENTS

Name

100,1,1924 summer olympics,1,1936,1,1949,1,2012 olympics,1,2014 aff suzuki cup,1,2016 olympic basketball,2,2019 fiba world cup,2,adobo,1,adolf,1,aff suzuki cup teams,1,afghanistan,1,aguilas,1,ai art,1,al-andalus,4,alan nacorda,1,albinism,1,alcohol,1,alcoholic,1,alejo santos,1,alibata,1,altered timeline,19,alternate history,33,althistory,21,american,2,ancestry,2,ancient filipino,1,andres bonifacio,2,andres bonifacio family tree,1,andres bonifacio genealogy,1,andres novales,1,antonio luna,2,articles,1,artificial intelligence,1,artista,4,artistas,3,asian,1,asian games,1,asians,1,ask me,6,athletes,1,automobiles,1,azkals,8,aztecas,1,bacolod city arena,1,balangiga,1,barato sa unang panahon,1,barcelona,1,basketball,11,bayanihan,1,baybayin,1,beauty,1,bells,1,benjie paras family tree,1,berlin,1,beverage,1,biases,1,bill hoyt,1,billy ray bates,1,biopic,1,bisaya,1,black and white,2,black superman,1,bombs,1,border,1,boyfriend-girlfriend,1,brain drain,2,Brazil,1,british,1,british empire,1,brown,1,burger,1,butterfly effect,19,calvin abueva,1,calvin abueva family tree,1,calvin abueva genealogy,1,calvin sweeney,1,campaign ads,1,canonigo family,3,canonigo family history,3,canonigo family tree,4,canonigo genealogy,4,canonigo surname,2,cartago delenda est,1,carthage,1,carthagiensis victoriae,1,cartographic history,1,cat meat,1,catfish,1,ceboom,1,cebu,11,cebu arenas,1,cebu brt system,1,Cebu cinema,1,cebu city,9,cebu coliseum,1,cebu developments,1,cebu hauntings,2,cebu heritage,7,cebu history,31,cebu masterplan,1,cebu megadome,2,cebu mrt system,1,cebu railways,1,cebu shopping malls,3,cebu sports facilities,1,cebu stadiums,1,cebu streets,1,Cebu theaters,1,cebu tourism,1,cebuano,3,cebuano spy,1,cebuano television show,1,celebrity gossip,2,characters,1,chika minute,1,china,2,chinese,4,chinese ancestors,2,chiong veloso family,1,chismis,1,christianity,2,christmas,1,christmas in the philippines,2,chronicles,4,Civil War,2,claudio,1,coke go for goal,1,colon obelisk,1,colon street,1,colorized old photographs,3,comic book,2,comic books,1,comics,1,comparison,1,conrado tudtud,1,controversy,1,corrupt politicians,5,costliest typhoons,2,covid-19,1,cuisine,5,culinary trip,2,cultural,1,cultural cringe,1,culture,1,curse,1,dall e,1,dante guidetti,1,darna,1,darth vader family tree,1,davao basketball arena,1,davao sports venue,1,david nepomuceno,1,deadliest firecrackers,1,deadliest typhoons,2,december,1,december 7 1941,1,delenda est,1,department stores,1,developments,1,disaster relief,1,disinformation,1,disputed islands,1,dna test,1,dongmakgol,1,drinking culture,1,dutch,1,duterte family tree,1,duterte genealogy,1,dynamites,1,dynasty,1,eddie gil,1,election,4,election ads,2,election campaign,4,electioneering,5,elections,6,eleksyon 2016,1,eleksyon 49,1,elena jurado,1,elena jurado ancestors,1,elena jurado family tree,1,elena jurado genealogy,1,elpidio,1,emperor novales,1,enrique of malacca,1,entertainment,2,epal,2,epalism,2,exotic cuisine,1,expatriates,1,fake facebook profiles,1,fake profiles,1,family history,2,family tree,7,famous relatives,1,fashion,1,fear,1,fear factor,1,fears,1,feature,11,featured,6,fernando poe jr,1,fiba olympic qualifying tournament,2,fiba world championship,5,fiba world cup,4,fifa world cup,1,fighter wine,1,filipino,5,Filipino architecture,2,filipino celebrities,1,filipino culture,2,filipino diaspora,1,filipino mall culture,1,filipino nationalism,1,filipino spanish,1,filipino-american,1,filipino-american war,7,filipino-indonesian family,1,filipinos,3,films,2,finding their roots,19,firecrackers,1,fireworks,1,first asian actor in hollywood,1,first touch soccer,2,first touch soccer kits,1,food,7,food trip,3,football,5,football history,6,football league structure,2,football legends,2,football tournament,2,foreign relations,3,foreigners,1,fpj,1,france,1,FTS kits,3,fts15,3,fts15 kits,4,future,1,gabe norwood,1,gabe norwood family tree,1,gabe norwood genealogy,1,gabriel daniel norwood,1,game shows,1,gangnam style,1,gastronomy,4,gaudencio bueno,1,genealogy,9,genie,1,genie of the lamp,1,germans,1,germany,4,gilas,1,gilas pilipinas,11,globalization,1,God Save the Queen,1,goliat,1,gomburza,1,good friday,1,good old days,1,goodbye philippines,1,gossips,3,grandfather paradox,3,Guerrillas,1,guest blogging,3,guest post,3,halalan 2016,1,hamburger,1,han,1,han solo family tree,1,Harry Turtledove,2,hawaii,1,headline,13,henry the black,1,hero,2,hero obsession,1,higugmaa ang dios,1,hilario moncado,1,hipodromo,1,hippodrome,1,hispania,4,historical films,2,historical leaders,2,history,46,history of cebuano language,1,hitler,1,holy week,1,hymns,1,identity thieves,1,imperial manila,1,import,1,independence day,1,indonesian family history,1,indonesian family tree,1,infographics,1,inuman,1,invasion,2,iron sky,1,ispageti,1,italian,1,italians,1,jai alai building,1,jai alai in cebu,1,japan,1,japanese,4,japanese bazaars,1,jeepney,1,jersey,1,jersey number,1,jersey numbers,1,jerseys,1,jesus,1,jim olmedo alapag,1,jimmy alapag,1,jimmy alapag family tree,1,jimmy alapag genealogy,1,jorgensen,2,jose rizal,6,jose rizal family tree,3,jose rizal genealogy,3,jose rizal girlfriends,2,josephine bracken,1,julian daan,1,kahadloki ang dios,1,kalayaan,1,kansas history,1,karaang sugbu,18,karen,1,killing adolf hitler,1,kingdom of humanity,1,kjc king dome,1,kobe paras family tree,1,komics,1,kontrabida,1,korean,4,korean war,2,koreans,3,koreans in the philippines,1,krag,2,kris,2,language,2,lapulapu,2,learning spanish,1,lebron james ancestors,1,lebron james family history,1,lebron james family tree,1,lebron james genealogy,1,lebrons real father,1,leia organa family tree,1,lito lapid,1,litratista,1,living in cebu,2,london olympics,1,london riots,1,long distance relationships,1,long lost family,4,los extranjeros,1,los tiradores de la muerte,1,lost ancestors,2,lost landmarks,8,louisiana,1,love on the internet,2,luke skywalker family tree,1,luzon lumber,1,mabolo golden era,1,machine learning,1,mactan,1,maharlika pilipinas basketball league,1,malacañang,3,malaysia,1,malditas,2,mall of asia arena,2,malls,1,mampor,1,manila,2,manila men,1,manila xi,1,maniniyot,1,marie josephine leopoldine bracken,1,marites,1,mass hysteria,1,massacre,1,max joseph,1,mba,1,medicinal wines,1,medieval christianity,1,megadome project,1,merdeka,1,mes que un club,1,metro cebu,5,metropolitan basketball association,1,mexicans,1,mexico,1,micronations,1,midjourney,1,military food,1,military ration,1,minda mora,1,mindanao,1,ming dynasty,1,missouri history,1,moa arena,1,money,1,Morac-Songhreti-Meads,1,moro,2,mortal kombat,1,movies,3,mtv,1,mugen philippines,1,mugen pilipinas,1,murang bilihin noon,1,muslim,2,national anthems,2,national basketball association,1,national dish,1,natural disasters,1,nazi,1,Nazi victory,2,NBA,3,negros basketball arena,1,netherlands,1,netherlands east indies,1,nev schulman,1,news misreporting,1,nightmare,1,nippon bazar,1,no hablo espanol,1,north korea,1,nuisance candidates,1,occupied Japan,1,ofw,2,old cebu,25,old documentaries,1,old films,1,old parks of cebu,1,old photographs,3,old plazas of cebu,1,Olympic Games,2,olympic gold medals,1,olympics,2,one hundred,1,online relationships,1,operation,1,overseas filipino workers,2,paduka pahala,1,pagkaing pinoy,1,pandemic,1,pangasinan,1,paputok,1,paracel,1,parallel worlds,3,paras family tree,1,paras genealogy,1,pascual racuyal,1,pasta,1,pastor apollo quiboloy,1,paul john dalistan,1,paul lee,1,paul lee family tree,1,paul lee genealogy,1,paulino alcantara,1,pba,5,pba dleague,1,PBA home away format,2,pba players,4,pbl,1,pcbl,1,pearl harbor,1,peftok,1,penitence,1,penitencial practices,1,personal,2,pesos,1,Philippine architecture,2,philippine arena,3,Philippine basketball,2,philippine basketball association,8,philippine basketball team,8,philippine cinema,2,philippine election,2,philippine expeditionary force,1,philippine football team,10,philippine history,23,philippine movies,6,philippine politics,5,philippine sports stadium,1,philippine television,1,philippine-american war,4,philippines,25,philippines football league,6,philippines in the olympics,2,philippines-china relations,2,phobia,1,phobias,1,pilate,1,pinoy food,3,pinoys,1,point of divergence,11,political,4,political corruption,6,politics,6,pontius,1,pop culture,3,Portugal,1,portuguese,1,prejudices,2,presidentiables,2,presidential,2,presidential election 2016,2,presidents,4,princess,1,private,1,public transportation,1,pulutan,1,punic wars,1,quirino,1,race relations,2,racism,3,Red Legs,1,religion,1,republic of cebu,1,Republic of Koneuwe,1,rizals chinese ancestors,1,Robert Silverberg,1,robinsons galleria cebu,2,Roma Eterna,1,Roman Empire,1,rome,2,royal ancestors,1,rumors,2,russia,1,sabah,1,samahang basketbol ng pilipinas,2,scarborough shoal,2,scripts,1,sea games,1,seaside city arena,1,segunda katigbak ancestors,1,segunda katigbak descendants,1,seven years war,1,shoutout culture,1,showbiz,1,si goot da wanderpol,1,sick man of asia,1,sidekicks,1,silmido,1,sioktong,1,siomai,1,siomai sa tisa,1,siopao,1,skin color,1,skin tone,1,skin whitening,1,sm arena cebu,1,sm city cebu,1,sm malls,1,sm seaside city,4,sm seaside city arena,2,smart gilas,6,soccer,2,social commentary,2,south korea,1,southeast asian games,1,Soviet invasion of Japan,1,spaghetti,1,spain,6,spanish filipino,1,spanish flu,1,spanish in the philippines,1,spanish language,1,spanish-american war,1,speaking spanish,1,sports,4,sports uniform,1,spratly islands,2,spratly islands dispute,2,st malo,1,stable diffusion,1,star wars family tree,1,Star-Spangled Banner,1,Stephen Curry family tree,1,Stephen Curry genealogy,1,stereotypes,2,street fighter,1,street food,2,sulu sultanate,1,summer,1,superheroes,3,superheroine,1,superpowers,2,supporting actors,1,taegukgi,1,taisho bazar,1,team pilipinas,1,teban,1,telenovela,4,teleserye,4,television,4,television programs,6,television shows,6,territorial dispute,3,The Guns of the South,1,things to do,1,three wishes,1,time travel,2,tomas,1,tomas claudio,1,tourist attractions,1,tourist destinations,1,Trans-Mississippi,1,tv personalities,1,typhoon bopha,1,typhoon haiyan,1,typhoon odette,1,typhoon pablo,1,typhoon rai,1,typhoon yolanda,1,typhoons,2,uk,1,United football league,2,united kingdom,1,united states,4,urban legends,5,urduja,1,us civil war,3,usa,1,valentin santos,1,vehicles,1,video,3,video game,4,video game characters,1,video games,6,villains,1,vino kulafu,1,voc,1,war,8,war in film,1,war movies,1,war on terror,1,warrior princess,1,watusi,1,white,1,white man's burden,1,who do you think you are,9,william grayson,1,willie revillame,1,willing willie,1,wish list,1,women,2,wonder woman,1,world basketball championship,3,world domination,1,world war 2,5,world war one,2,writings,1,written language,1,written scripts,1,ww2,2,wwi,1,wwII,2,
ltr
item
Istoryadista | History Blog | Cebu Blogger: 'Pa Shout-out Po': Understanding this Online Obsession
'Pa Shout-out Po': Understanding this Online Obsession
Have you ever wondered why Filipinos are so obsessed with "shout-outs" on live streams?
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDUqHPowrogUVFZo4K64mlQvvtnvRdoLIAnFwuM2CpKrQrq16Ctrn5yR942bymKI9iD64iZFM6Ig3nEobtPevUgwXEvhUwNkZmGKxKfjuLpSxk0JeLJo-TDAD7xbQ7yane8Thw6L4zM3eN4KBHcwqbnomgZreJr0JtkOGaZnHEOt88yJ2Ksg0YElvOSzpY/w640-h360/shoutout.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDUqHPowrogUVFZo4K64mlQvvtnvRdoLIAnFwuM2CpKrQrq16Ctrn5yR942bymKI9iD64iZFM6Ig3nEobtPevUgwXEvhUwNkZmGKxKfjuLpSxk0JeLJo-TDAD7xbQ7yane8Thw6L4zM3eN4KBHcwqbnomgZreJr0JtkOGaZnHEOt88yJ2Ksg0YElvOSzpY/s72-w640-c-h360/shoutout.jpg
Istoryadista | History Blog | Cebu Blogger
https://www.istoryadista.net/2023/10/pa-shout-out-po-understanding-this.html
https://www.istoryadista.net/
https://www.istoryadista.net/
https://www.istoryadista.net/2023/10/pa-shout-out-po-understanding-this.html
true
2148827822363692190
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content