I'm never been a rabid telenovela viewer but I never realized that some Filipino telenovelas and films have made it to other countries because I'm used to see many Latin American soaps transformed into Filipino primetime hits and recently, Korean and Taiwanese shows dubbed in Tagalog. Our neighbors in Malaysia, Singapore, Vietnam, Cambodia, Indonesia, and as far as Africa, there were Filipino shows aired with their native languages.
These telenovelas has expanded successfully across Africa, Asia-Pacific, Indo-China and Europe. In fact, African television stations broadcast at least one Philippine telenovela a day while the other TV stations air two to three times a week. “There are channels that have been broadcasting two Philippine telenovelas from Monday to Friday and another one on Saturdays and Sundays. In countries like Kenya, Cameroon and Tanzania at least two networks are currently airing (ABS-CBN) Philippine telenovelas, which always consist in 45-to-50-minute episodes,” ABS-CBN Broadcasting Corp. executive Reena de Guzman-Garingan explains.
A Philippine telenovela craze has indeed hit foreign countries, spawning websites and fan clubs, and making the Philippine cast hugely popular in the international scene. “Our telenovelas are the hot items in foreign newspapers; there’s the case of a TV station in Africa that delayed its launch hoping to have the Philippine telenovela stars to grace their celebration. The Philippine telenovela business in Africa is a phenomenon and has captured advertising revenues never achieved before by the networks.
Have you ever heard some of our favorite stars appear in their television screens like Jericho Rosales speaking in Bahasa Melayu or Kristine Hermosa talking Kenyan. What are the odds of seeing our favorite staple reinvented in their own setting. In fact, the top rated shows that we had here made its way to other countries with:
1. Pangako Sa Yo (aka, The Long Wait): Malaysia, Cambodia, Indonesia, Thailand, Singapore, Kenya, Ghana, Cameroon, Tanzania, Namibia, Zambia, Seychelles, China
2. Sana Maulit Muli (aka, Chances): Taiwan
3. Kahit Isang Saglit (aka, Just Once): Malaysia, Singapore
4. Sanay Wala Nang Wakas (aka, Timeless): Kenya, Cameroon, Tanzania
5. Kay Tagal Kang Hinintay (aka, The Long Wait): Kenya, Cameroon, Tanzania
Check out the following shows:
Pangako sa 'Yo in Malaysia
Bituin in Cambodia
Sana Maulit Muli in Taiwan